Girls Taking Action Launches Nationwide Expansion Through Partnership with Philanthropist Kendra Scott

Kendra Scott is bringing “everyday magic” to Girls Taking Action (GTA) partnering with the program’s nationwide expansion to Atlanta, Georgia.

To celebrate this exciting partnership, GTA and Kendra Scott are hosting a special event on November 23rd from 12:00PM-2:00PM at the Kendra Scott store in the Mall of America, Minnesota, and Lenox Mall, Atlanta. The event features a unique jewelry collection designed by Kendra Scott, Kendra Scott will give back 20 percent of the proceeds benefiting Girls Taking Action.

This event is open to everyone, making it a simple and impactful way to give back to your community by purchasing a meaningful gift for yourself or loved one. Those visiting Kendra Scott stores in the Mall of America or Atlanta should tell the cashier that their purchase supports GTA. Online purchases can be made at kendrascott.com November 22-24 using the code GIVEBACK-HPYYJ at checkout.

Having a partnership with a major jeweler like Kendra Scott really is a way to encourage our girls that they are precious, and they’re valuable to us, and we believe in them. I want our girls to know that not only are they good enough; they’re amazing. When we can help show them how valuable and beautiful and important and brilliant and loved and powerful they are in this world - when we can actually help them feel that through just a piece of jewelry or just a way to help them feel like they’re amazing - I think that that’s what the Kendra Scott brand does for me.
— Dr. Verna Cornelia Price, Co-Founder of POPLI

GTA’s expansion to Atlanta is set to launch a new chapter this November, led by a GTA Alumna, Sierra Star-Wolf. This is a pivotal, full-circle moment for GTA to reach hundreds more young women across the United States and provide them with the tools and resources they need to succeed in school and life. The “shine bright, do good” partnership focuses on mentoring, empowering, engaging and educating girls everywhere.

For Atlanta, this is a long-awaited return of GTA. Before COVID-19, the girls’ program was thriving in Atlanta Public Schools.

The schools, they were all in, women leaders, they were all in, and then the pandemic hit. And then it was, you know, it just took everything out. So I’m thrilled that this Kendra Scott partnership actually helps us to build a bridge back to Atlanta to be able to bring our resources, to bring our partnership, to bring our programming back to Atlanta Public Schools.
— Dr. Verna

Here's how you can participate:

  • Shop in-store! 

    • Join us for a special event at the Kendra Scott store at the Mall of America, Minnesota, or Lenox Mall, Atlanta, on Saturday, November 23rd from 12 PM to 2 PM. Kendra Scott, Mall of America, is on the 1st floor near Macy’s!

    • Meet the Girls Taking Action team, Alumni & girls in the program!

    • Tell the cashier that you’re supporting Girls Taking Action with your purchase so that 20% of your purchase goes directly back to our organization!

  • Shop online! 

    • Visit kendrascott.com from November 22nd to 24th

    • Use the code GIVEBACK-HPYYJ at checkout for Girls Taking Action to receive 20% of the proceeds

Why choose the Girls Taking Action x Kendra Scott collection?

I didn’t even know about Kendra Scott until my own 16 year old daughter got this little yellow bag. And sure enough, it was a piece of Kendra Scott’s jewelry.
— Dr. Verna

Dr. Verna’s daughter was so happy to put on the jewelry and tell her friends about it. “She wore it so proudly,” said Dr. Verna. “It was just like it was a way to like she felt like precious, right? And I want all of our girls to feel like we value you. And the Kendra Scott brand is just a simple way for us to show our girls how much we love you, how much you mean to us, how valuable you are to us.”

  • Stunning Designs

    • Kendra Scott is known for its beautiful, high-quality jewelry. Our exclusive purple heart collection, in addition to her collections, offers a variety of styles to suit every taste, making it the perfect gift for anyone on your list.

  • Empowerment Through Support

    • When you purchase from this collection, you're directly supporting Girls Taking Action, an organization dedicated to empowering young women to become leaders, activists, and changemakers.

  • A Meaningful Gift

    • Give a gift that keeps on giving! Not only will the recipient love their new piece of jewelry, but they'll also be contributing to a worthy cause.

  • Gift to a Girl Taking Action

    • Gift jewelry item to a girl in our programs as a token to remind them just how valuable they are!

This holiday season, shop the Girls Taking Action x Kendra Scott collection and help us continue to empower the next generation of remarkable young women!

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